Pidilite opens new Roff plant in TG

Hyderabad: Roff, a tile adhesive brand from Pidilite Industries, has launched its new manufacturing facility in Jadcherla, near Hyderabad. This facility will be key to meeting the growing demands for high quality tile adhesive products in Andhra Pradesh, Telangana, and Northeastern Karnataka markets.

Bharat Puri, Managing Director, Pidilite Industries, said, “We have observed a steady increase in demand for premium, specialised products in Andhra Pradesh and Telangana markets. Our Jadcherla project aligns with our vision to modernise and transform tile and stone fixing in India. Our goal is to provide consumers with superior adhesives and to bring manufacturing closer to the markets.”

Aligned with the company’s sustainability goals, the facility operates as a zero-waste plant and runs on 80 per cent solar power, setting new standards for eco-friendly manufacturing in the construction chemicals sector. Equipped with advanced automation, the plant ensures high precision, consistency, quality, and efficiency in production. Its strategic location will enhance supply chain efficiency, catering to the increasing demand for specialised, high-quality tile adhesive products.